Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Complaints suffered from in the last 12 months, 1995-2000
- Complaints suffered in the last 12 months, by demographic sub-group, 2000
- Trends in the UK population, 1995-2003
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Market Size and Trends
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- UK retail sales of cold and flu remedies and decongestants, 1995-2000
- UK retail sales of cold and flu remedies and decongestants, by sector, 1995-99
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Market Segmentation
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- UK retail sales of cold and flu remedies, 1995-2000
- UK retail sales of cold and flu remedies, by type, 1999
- Retail sales of decongestants, 1995-2000
- Sales of decongestants, by type, 1995-99
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Company Performance and Strategy
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- Manufacturers' brand shares in cold and 'flu remedies, 1997 and 1999
- Manufacturers' brand shares of decongestants market, 1997 and 1999
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Advertising and Promotion
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- Main monitored media advertising expenditure on cold and flu remedies, 1995-2000
- Main monitored media advertising expenditure on cold and flu remedies, by top brands, 1997-99
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Distribution
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- Retail sales of cold and flu remedies, by type of outlet, 1999
- Retail sales of decongestants, by type of outlet, 1999
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The Consumer
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- Users of cold and flu remedies, by demographic sub-group, 2000
- Action taken to treat a cold or flu, May 2000
- Action taken to treat a cold or flu, by demographic sub-group and Mintel's Special Groups, May 2000
- Other courses of action taken to treat a cold or flu, by demographic sub-group, May 2000
- Medications/treatments kept at home, May 2000
- Stocking of cold/flu remedies versus analgesics, by demographic sub-group, May 2000
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The Future
Forecast
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- Forecast of the UK retail cold and flu remedies and decongestants market, 2000-04
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