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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Factors
Other
Introduction and Abbreviations
Review of 1999
The Importance of Christmas Trading
Gift Purchasing Intentions and Receiving Preferences
Gift Receiving Preferences
Consumer Confidence for Christmas 1999
Shopper Behaviour and Shopper Typologies
Retailing Issues in Christmas Shopping
Home Shopping
Conclusions
Appendices
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