Christmas Shopping Habits - UK - February 2016
Christmas Shopping Habits - UK - February 2016

“It was a remarkably weak Christmas, damaged again by the impact of Black Friday promotions at the end of November. We think that retailers have to pull away as far as possible from discounting at the end of November and restore a degree of pricing integrity by promoting less overall. There was strong growth online, but it came from the store based retailers.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Christmas 2015
Christmas Trading Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Who Bought What?
How Many Types of Gifts Bought?
The Customer Journey
The Customer Journey – Research by Device
The Customer Journey – Purchase
The Customer Journey – Purchase by Device
The Customer Journey – Why Shoppers Bought Online
The Customer Journey – Next Christmas?
Provenance, Personalisation and Pricing
Impact of Black Friday
Attitudes towards Black Friday Promotions

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Leading Retailers – What You Need to Know

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information