Christmas Shopping Habits - UK - January 2010
Christmas Shopping Habits - UK - January 2010
‘Experience’ gifts have more potential as Christmas presents and need to be communicated strongly across a range of prices through stores and websites. Only 15% (8 million) of adults chose a leisure activity and 5% (3 million) an activity day as gifts for Christmas 2009.
More retailers could set up gift/wish list services based on what their relatives/friends would like to receive. With the growth of online communications ...
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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief
Review of Christmas Trading 2009

Market

Market

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Internal Market Environment
Broader Market Environment
Market in Context
Strengths and Weaknesses in the Market

Consumer

Consumer

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Christmas Spending Patterns
Christmas Gifting Patterns
Christmas Shopping Attitudes and Behaviour
Impact of Online on Christmas Shopping Behaviour
Christmas Shopper Target Groups

Brand/Company

Brand/Company

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Who’s Innovating?
Retail Competitor Analysis

Data

Data

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Appendix – Christmas Spending Patterns
Appendix – Christmas Gifting Patterns
Appendix – Christmas Shopping Attitudes and Behaviour
Appendix – Impact of Online on Christmas Shopping Behaviour
Appendix – Christmas Shopper Target Groups