This is a review of total sales during the 2003 festive period that provides clear opportunities for 2004. Total retail sales were up on the year before, the biggest winners were ‘other’ non-food specialists and the losers were non-store retailers such as home shopping specialists.

The prospects for this year are closely linked to change in the economic outlook, especially interest rates. The possibility that deflation will cause retailers real problems as average selling prices fall but operating costs rise is one that many retailers will have to tackle in 2004.

Mintel exclusive consumer research highlighted the following –

Obviously we all spent more than intended

The average amount spent on close friends and family was £374 (23% higher than anticipated)

Clothing, footwear and jewellery were purchased by 68% of respondents

But how can you apply this information to your business strategy?

Online sales were also disappointing, having slightly decreased from the year before, possibly affected by the type of goods purchased this Christmas. How can you generate more income and awareness of your online operations?

Mintel has taken the consumer analysis further and profiled key targets for different promotional strategies, ensuring that your market budget is spent effectively over the next 12 months. This report provides a clear strategic guide for your business – your competitors are reading it right now!