What you need to know
In 2015, it is estimated that Blacks will spend $61 billion on groceries – up 20% since 2010. Black consumers enjoy grocery shopping – they shop frequently and visit multiple stores. Blacks are very loyal – to brands they like and the stores they shop. Price is important, but not at the sacrifice of quality. Blacks respond well to coupons and promotions, sampling, and anything else that can enhance their shopping experience and brand enjoyment.
Definition
This Rreport provides an analysis of Black consumers’ attitudes toward grocery shopping and brands, shopping patterns and preferences, including the types of stores they shop at for different grocery items, and the impact of store promotions.
Groceries are defined as products such as food, beverages, cleaning products, household goods (eg, toilet paper, garbage bags), and/or personal care products (eg, lotions, vitamins, and pharmacy products).
Expenditure estimates are based on the estimate of sales through IRI’s MULO retailers that appears in Mintel’s Grocery Retailing – US, November 2015 report.
This Report builds on Black Consumers and the Perimeter of the Grocery Store – US, February 2014. Readers may also be interested in Mintel’s Hispanic Consumers and Shopping for Groceries – US, November 2015, Black Consumers and Alcoholic Beverages – US, December 2014, Snacking Preferences of Black Consumers – US, November 2014, Black Consumers’ Beauty and Grooming Products – US, September 2014, The Shopping Experience of Black Consumers – US, April 2014, and Black Consumers and Household Products – US, March 2014.
