LOG IN
Mintel Solutions
Schedule Trends More
Help
The Shopping Experience of Black Consumers - US - April 2014
The Shopping Experience of Black Consumers - US - April 2014

“Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different expectations when it comes to the shopping experience. While they are all on a hunt for the best bargain, the actual experience and the store’s understanding ...

more
Download:
Report Brochure

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer Expenditures

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Attitudes Toward Spending
Attitudes Toward Shopping
Shopping Triggers
Shopping at Brick and Mortar Stores
Decision Factors for Choosing Stores
Online Shopping
Effective Sales Promotions
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Demographic Profile of US Black Population
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
  • Survey: American attitudes toward racism shift
  • Report: More US counties become majority minority
  • Study: Blacks, Hispanics more likely to be denied for mortgages
  • Report: Wealth gap between Whites and minorities widens
  • Report: African immigrant population has grown rapidly over last 40 years
author Tonya Roberts
Multicultural Analyst
Read more
View All
think-image August is National Black Business Month
27th August 2014

“August 2014 marked the 11th annual National Black Business Month, which encourages Blacks to shop and support Black-owned businesses in their community. According to the US Census’ 2007 Survey of Black-owned Businesses, there are nearly 2 million Black-owned businesses in the US. The 2012 survey results will be released ...

think-image Does race still matter?
19th May 2014

“In an era that has seen the election of a Black president and with America on the brink of a majority/minority shift, many believe that racial barriers have been eliminated. However, Black consumers say racial discrimination is still a part of their everyday lives. Racial profiling is still prevalent ...