“How Blacks define beauty may be similar to Whites in some ways, but what they see as attractive may be entirely different. Beauty is truly in the eye of the beholder, and it is very individual. Blacks have unique beauty and grooming needs. Although there are many products on the market to meet their needs, the messages may be lost in translation and missing the mark.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues and Insights
Trend Application
The Market for the Black Beauty Consumer
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Social Media
Attitudes toward Beauty and Grooming
Salon Services Regimen
Beauty and Grooming Product and Brand Usage
Scent Palette
Haircare
Shaving and Hair Removal
Facial Care
Body Wash and Soap
Body Moisturizers, Lotions, and Cream
Fragrances and Body Sprays
Nail Care
Women and Cosmetics
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Men and Grooming
Appendix: The US Black Population
Appendix: Population statistics
Appendix: Other Useful Social Media Tables
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
28th May 2015
“For Black women, image is everything. Although many believe that true beauty comes from within, they admit to using many products that help let their natural beauty shine through and set them apart from other women. Black women are learning to love the skin they’re in and taking precautions to ... 
30th January 2015
“Black consumers are heavily involved with social media, and many read review blogs to get product information. Lifestyle brands such as beauty brands may improve their credibility and increase brand awareness among Black consumers by building relationships within the Black blogosphere.”
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How do Black consumers define beauty?
