Mobile phone volume sales saw strong growth in 2010 followed by declines in 2011-12, accompanied by moderate growth into 2014 with volumes set to grow annually at a strong and steady pace of 5-8% between 2015 and 2020. Smartphones are forecasted to propel the mobile phone market forward with the category trajectory upwards from 2015 through 2020.

This report covers the drivers of the mobile phone market in Canada and issues, insights, trends, and innovators in the industry, as well as market sizes and segmentation. It contains consumer data relating to mobile phone ownership, whether consumers plan on purchasing a smartphone if they do not own one, attitudes towards smartphones by non-owners, attitudes towards cell phone use, consumer satisfaction with cell phone hardware features, and attributes considered when shopping for a new phone.


For the purpose of this report, Mintel has used the following definitions:

Mobile/Cell phone handsets - Covers standard and smartphone handsets. Market size includes residential and business markets. Market size is number of new units acquired annually.

Smartphones – Comprises cell phones, typically with a touchscreen interface, that perform many of the functions of a computer: they have Internet access and an operating system capable of running multiple downloaded apps.

Standard cell phones – These comprise cell phones with functionality usually limited to calls and text messaging.

Excluded from this report are the following: notebook computers, tablets, walkie talkies and two-way radios.


# Twitter Hashtag
3D Three-dimensional
4G Fourth Generation
App Application
BBM BlackBerry Messenger
BREW Binary Runtime Environment for Wireless
CMHC Canada Mortgage and Housing Corporation
GDP Gross Domestic Product
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