Mobile Phones - Canada - October 2015
Mobile Phones -  Canada - October 2015

“The challenge for mobile phone brands in today’s landscape is multi-faceted, with maintaining loyalty key among leading manufacturers in the marketplace, as well as offering entry-level smartphones to under-indexing demographics, such as those over 65.”

– Andrew Zmijak, Research Analyst, Consumer Behaviour and Social Media

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Drivers
Market Size and Forecast
Market Segmentation and Share

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Social Media – Mobile Phones
The Consumer – Mobile Phone Ownership
Smartphone Purchase Decision
Attitudes towards Smartphones by Non-Owners
The Consumer – Attitudes towards Cell Phone Use
Satisfaction with Cell Phone Hardware Features
Attributes When Thinking About Buying a New Cell Phone

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products