"Home entertaining is a common activity for Americans. Holiday celebrations and birthdays are both popular reasons to entertain, but casual events such as poker nights or book club meetings also prompt in-home socializing. Social media is an important component of an at-home event, as those who plan get-togethers are using these platforms for inspiration, to invite guests, and share post-party pictures. However, the prevalence of social media may also be ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Who Are Party Planners
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Types of Events Hosted
Responsibility for Event Planning
Event Planning Tasks
Party Purchases
Party Supply Retailers
Attitudes toward Entertaining
Types of Party Hosts (Consumer Segmentation)
Key Drivers Analysis – Who Goes All Out?
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Retailer Overview
What’s In
What’s Out
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer Segmentation
Appendix – Key Driver Analysis
30th June 2016
“The prevalence of smartphones and social media has encouraged Americans to make and maintain social connections virtually. However, because it’s easier to text than it is to call and easier to call than it is to stop by, people are less motivated to have face-to-face interactions. Entertaining at home can ...
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Formal entertaining at home is less appealing
