Entertaining at Home: Incl Impact of COVID-19 - US - August 2020
Entertaining at Home: Incl Impact of COVID-19 - US - August 2020

“Humans are social animals, driven by a need to connect with others. Ideally, these interactions would occur in person, but the current pandemic is disrupting social gatherings of all sorts. At the same time, it is making consumers more aware of the importance of their personal relationships. Brands and businesses have opportunities to offer hosts solutions for navigating the new norms of socially distanced entertaining and help them gather with ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Target Audience: Party Hosts – Key Takeaways
Party Hosts by the Numbers
Impact of COVID-19 on Party Hosting
Learnings from the Last Recession

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Gathering Locations
Entertaining Occasions
Hosting Motivations
Eating and Drinking at Social Gatherings
Attitudes toward Entertaining at Home
Barriers to Hosting

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Mintel’s Global Trend Drivers
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer