“Overall, OTC analgesics and cold and flu remedies have enjoyed strong sales growth in recent years, bolstered by high levels of NPD and sustained investment in advertising, as well as a less effective flu jab in winter 2014/15. However, media headlines over the marketing of some branded analgesics could see a shift towards cheaper own-label alternatives, whilst cold and flu brands need to foster a preparative approach to better ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Experience of Pain and Treatments Sought
Usage of Different Remedy Types
Attitudes towards Painkillers
Experience of Cold and Flu and Treatments Sought
Cold and Flu Season Behaviours
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
29th September 2017
“Suggestions of a particularly bad cold and flu season for Winter 2017/18 offer the potential for increased volume sales for OTC brands, particularly if they can convince consumers to stock up on remedies beforehand.” 
31st January 2017
“Research from Stanford University has shown that wearable devices can predict and inform a user of an impending illness by collecting several biophysical measurements. This has significant implications for the OTC sector as this information could steer people to purchase certain remedies.”
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Nurofen hit by negative press
