“A need to keep going at work is helping to keep the value of the category afloat, but it is increasingly under threat from consumers trading down to generic painkillers. Some adults are also turning to alternative methods of pain relief, potentially taking them away from buying OTC remedies, which suggests that brands could regain trust and engagement by promoting a more holistic approach to pain management.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Dealing with Head Pains
Dealing with Musculoskeletal and Period Pains
Usage of OTC Analgesics
Buying OTC Analgesics
Actions Taken to Stay Healthy
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
Appendix – Companies and Brands
17th April 2018
“As prescription costs to NHS patients in England increase by 2.3%, NHS England has also announced it is to free up more funds by abolishing prescriptions for OTC medicines to treat ‘minor, short-term conditions’, to the potential benefit of many healthcare brands and the pharmacy channel.” 
31st October 2017
“Traditionally, assessing consumer preference was something of an art. The healthcare giant GSK Consumer Healthcare is turning it into a science, using biometrics and sensory testing to assess consumer preferences and reactions. This has huge potential to help create new products that fit consumer needs perfectly.”
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Nurofen fall-out continues to echo
