“In 2014/15 the UK cold/flu remedies market benefitted from the seasonal flu vaccine being less effective than usual, resulting in many lapsed users returning to the category. Cold/flu remedy brands could now use this to their advantage, using marketing and product developments to reignite interest in the category.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Experience of Pain and Treatments Sought
The Consumer – Experience of Cold and Flu and Treatments Sought
The Consumer – Usage of Different Remedy Types
The Consumer – Perceptions of Remedy Formats
The Consumer – Factors Influencing Choice of Treatment
The Consumer – Interest in New Innovations
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Who’s Innovating?
Appendix – Market Share
Appendix – Companies and Products
Appendix – Brand Communication and Promotion
Appendix – Channels to Market
22nd December 2016
“Smartphone usage in the evening has been shown to decrease the quality of a person’s sleep, although it is unlikely that people will decrease their smartphone usage, thus emphasising even greater demand for sleep aid products.” 
11th February 2016
“Proteus Digital Health has created a smart pill that can be tracked in the body to ensure users stick to their daily dosage.”
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Broadening usage of cold and flu remedies
