The toy market totals an estimated $26.2 billion in 2016 and has experienced strong growth in the past two years. This trajectory is likely to continue into 2017 given the positive economic climate and the anticipated release of new installments in movie franchises popular with kids. Character merchandising is an important component of growth, but toy companies are also looking to integrate new technologies such as robotics and augmented ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What you need to know
Market Size and Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Types of Toys Purchased
Purchase Motivations
Retailers Shopped
Toy Expectations
Sources of Influence
Attitudes toward Toys and Games
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Key Players
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
14th July 2017
“Most consumers agree that toys and games are for adults as well as children, but many adults are purchasing these items for young children, likely as a gift. Manufacturers should focus on ways to engage more adults, especially older adults, by focusing on items that promote adult fun, such ... 
8th March 2017
“Young parents show interest in purchasing gender neutral toys, but how this will impact the marketing and development of specific toy segments remains unclear.” |
Kids 12+ age out of the toy category
