Traditional Toys and Games: Incl Impact of COVID-19 - US - May 2020
Traditional Toys and Games: Incl Impact of COVID-19 - US - May 2020

“The toys and games industry saw unexpected growth at the beginning of 2020 due to the COVID-19 pandemic. Consumers of all ages are looking for new and entertaining ways to spend their abundant at-home leisure time, and they are turning to toys and games to fill this need. While toys and games will still compete with digital alternatives now and in the future, they have an opportunity to gain some ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Toys and Games

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Toys and Games Purchased
Who Toys and Games Are Purchased For
Kids’ Role in Toy Buying
Retailers Shopped
Important Factors When Purchasing
Who Influences Purchases
Purchasing Outside of the Holiday Season
Educational Toys
Characters in Toys and Games

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends
What’s Happening Now
What’s Happening Next
Trends as a Result of COVID-19

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer