Hispanics are more likely than the average to plan on buying a car in the next three years. As they go through the car buying process, Hispanics show some flexibility in terms of the makes and models they want, particularly when they intend to purchase a used car. Hispanics are pragmatic car buyers, who are not always impressed by features they don’t feel they need. While their primary source ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Car Purchasing Prospects
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Vehicle Ownership
Purchase Plans – New versus Used
Purchase Plans – Knowing What They Want versus Flexibility
Car Purchase Research
Online Research
Hispanics’ Attitudes toward Car Dealerships
Hispanics’ Attitudes toward Payments, Price, and Value
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Approach – What You Need to Know
What’s Working?
What Needs to be Handled with Care?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Consumer
1st March 2017
“When targeting Hispanics, car brands may benefit from using their initiatives not only to create awareness and anticipation, but also to strengthen their reputations.” 
1st November 2016
“Hispanics represent an important opportunity for pickup truck brands. Most advertising efforts are focused on increasing awareness and highlighting features. However, to make their cases, it is important that brands supplement these conversation starters with more information online and at the dealership.”
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Hispanics show higher purchase intent
