“As Hispanics become more acculturated, they tend to become more sophisticated car buyers. As they use more sources of information, they become more open to considering a wider variety of car types. As this change in their approach toward car buying takes place, car brands will benefit from partnering with dealers and train sales staff to provide more of a consulting approach rather than a sales approach when dealing with ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Factors
Key Players
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Overview of Hispanics’ Car Ownership
Hispanics’ Last Car Purchase
Hispanics’ Next Car Purchase
Vehicle Types Hispanics Consider
Hispanics’ Car Perceptions
Hispanics’ Attitudes toward Car Dealerships
The Hispanic Car Buyer’s Mind-set
Important Factors for Hispanics when Buying Cars
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Buying Power of US Hispanics
Appendix – Demographic Profile of US Hispanics
Appendix – Acculturation
Appendix – Other Useful Tables
Appendix – Trade Associations
1st November 2016
“Hispanics represent an important opportunity for pickup truck brands. Most advertising efforts are focused on increasing awareness and highlighting features. However, to make their cases, it is important that brands supplement these conversation starters with more information online and at the dealership.” 
15th February 2016
“Hispanics are becoming more sophisticated car buyers, relying on more sources of information and considering a wider variety of car types for purchase. On the other hand, Hispanics tend to be very pragmatic in what they look for in the cars they buy. It is important for dealers to listen ...
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Domestic brands lack positioning and are bought mostly used
