Hispanics' Attitudes Toward Buying a Car - US - June 2013
Hispanics' Attitudes Toward Buying a Car - US - June 2013

“Hispanic car buyers are less likely than non-Hispanics to purchase cars through traditional retail channels, and are more inclined to purchase Japanese vehicles over domestic. Automakers and car dealers that want to pick up more sales from this burgeoning car buying class will want to focus on Hispanic youth who are more inclined to purchase new and will likely earn more, over time.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Marketing Strategies

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Profile of the Hispanic Car Buyer
Hispanic Car Buying
Car Buyer Expectations and Sentiments
Information Sources Used When Car Shopping
Attitudes to Cars
Car Purchasing and Purchase Intent, by Car Brand
Hispanic Perceptions of Major Car Brands
U.S. Hispanic Population

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Consumer Tables
Appendix—Trade Associations