Marketing to Teens - China - September 2016
Marketing to Teens - China - September 2016

“Chinese teenagers are more digitally savvy than older generations. This makes them feel globally connected and gives them easier access to information and knowledge, but also exposes them to many distractions from school work and places them under a high level of competitive pressure. Coupled with an inability to handle stress, some lack the motivation to achieve autonomy and independence. Having parents make most of decision for them and spending ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Teenagers overview

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What you need to know
Beverage Consumption Frequency
Beverage Taste Preferences
Snacking Preference
Attractive Packaging Features
Favourite Leisure Activities
Psychographic Overview
Consumer Segmentation

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Methodology and Abbreviations