“Teenagers’ cyber life is yet to be enriched with more fun and playful products which are healthy but not necessarily (and ideally not) educational. When it comes to real world experiences, teenagers are now attaching more importance to the development of a talent or professional skills. Brands may respond to this emerging need to engage with the teenagers – eg by developing relevant leisure/educational products or marketing programmes.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer - What you need to know
Technology Product Ownership
Social Network Usage Habits
Attitude towards Life and Technology
Important Personal Values
Ideal Future Occupation
Attractive Advertising Elements
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Teenager Respondent Profile
Appendix – Methodology and Abbreviations
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Fill teenagers’ cyber life with fun and playful products
