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Men's Attitudes to BPC - Brazil - July 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

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Men's Attitudes to BPC - Brazil - July 2015
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Issues and Insights

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Men's Attitudes to BPC - Brazil - July 2015
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Trend Application
The Consumer – Main Concerns Regarding Appearance
The Consumer – Beauty Treatments
The Consumer – Interest in BPC Product Benefits
The Consumer – Attitudes toward Purchasing Channels

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Men's Attitudes to BPC - Brazil - July 2015
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
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“Brazilian men seem to be spending more time today on their appearance compared to six months ago, but few of them research or read about personal care products, fashion, and beauty trends. Smartphone and tablet applications designed for men could attract many of these consumers who look for convenience and practicality when purchasing and using BPC products.”
– Juliana Martins, Beauty and Personal Care Analyst

This report will answer the following key questions:

  • What are male consumers’ main concerns about their appearance?

  • What benefits do men who worry about their appearance look for when choosing a BPC (beauty and personal care) product?

  • What BPC activities do men spend more time on today, compared to six months ago?

  • What do men expect to find at purchasing channels when looking for a BPC product?

Definition

The report focuses on Brazilian men’s attitudes toward BPC products; therefore, it does not include market data. The consumer section includes the following main concerns regarding appearance:

  • Yellow teeth

  • Body odor

  • Signs of aging (ie, wrinkles/sagging of the skin)

  • Baldness

  • Oily skin

  • Excessive sweating

  • Dry skin

  • Acne (on the face or body)

  • Uncontrollable hair

  • Unattractive nails

  • Unwanted hair

  • Uneven skin tone

  • Sensitive, irritable skin.

In addition, the report will look at: what BPC activities men are spending more or less time on today; the benefits men are most interested in when buying BPC products; and what kind of products they would like to see available in purchasing channels.

Abbreviations

Anvisa Agência Nacional de Vigilância Sanitária (Brazilian Health Surveillance Agency)
GNPD Global New Products Database
OTC Over the counter medications
MMS Mintel Market Sizes
Sincofarma/SP Sindicato do Comércio Varejista de Produtos Farmacêuticos no Estado de São Paulo (Union of Pharmaceutical Retailing Products of the State of São Paulo)
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