Men's Attitudes to BPC - Brazil - July 2015
Introduction
 
“Brazilian men seem to be spending more time today on their appearance compared to six months ago, but few of them research or read about personal care products, fashion, and beauty trends. Smartphone and tablet applications designed for men could attract many of these consumers who look for convenience and practicality when purchasing and using BPC products.” 
-Juliana Martins, Beauty and Personal Care Analyst

This report will answer the following key questions:

●	What are male consumers’ main concerns about their appearance?
●	What benefits do men who worry about their appearance look for when choosing a BPC (beauty and personal care) product?
●	What BPC activities do men spend more time on today, compared to six months ago?
●	What do men expect to find at purchasing channels when looking for a BPC product?

Definition
The report focuses on Brazilian men’s attitudes toward BPC products; therefore, it does not include market data. The consumer section includes the following main concerns regarding appearance:

●	Yellow teeth
●	Body odor
●	Signs of aging (ie, wrinkles/sagging of the skin)
●	Baldness
●	Oily skin
●	Excessive sweating
●	Dry skin
●	Acne (on the face or body)
●	Uncontrollable hair
●	Unattractive nails
●	Unwanted hair
●	Uneven skin tone
●	Sensitive, irritable skin.

In addition, the report will look at: what BPC activities men are spending more or less time on today; the benefits men are most interested in when buying BPC products; and what kind of products they would like to see available in purchasing channels.

Abbreviations
Anvisa	Agência Nacional de Vigilância Sanitária (Brazilian Health Surveillance Agency)	
GNPD	Global New Products Database	
OTC	Over the counter medications	
MMS	Mintel Market Sizes	
Sincofarma/SP	Sindicato do Comércio Varejista de Produtos Farmacêuticos no Estado de São Paulo (Union of Pharmaceutical Retailing Products of the State of São Paulo)