“A high percentage of Brazilian men reported being worried about yellow teeth, and are spending more time looking after their oral hygiene. Higher value-added products or those targeted specifically at men could appeal to these consumers who are more worried not only about their appearance but also about their health.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – Issues and Insights
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Trend Application
The Consumer – Main Concerns Regarding Appearance
The Consumer – Beauty Treatments
The Consumer – Interest in BPC Product Benefits
The Consumer – Attitudes toward Purchasing Channels
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
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What are male consumers' main concerns about their appearance?
