The suncare category is predicted to show a decline in value by 8% in 2014, with low consumption as well as a perceived lack of need driving down purchase. Own-label shows a rise in new launches in 2013 and 2014, with retailers supporting their own-label ranges with promotional campaigns. Growth in the category can come from new innovations, particularly in multi-functional and anti-ageing products, as well as engaging consumers with promotional campaigns.

This report covers consumer usage of sun protection and self-tanning products, as well as interest in new innovations and attitudes towards purchasing. Parental attitudes towards sun protection have also been included.


This report covers the following suncare products:

  • Sun protection products in any format, including milks, lotions, creams, gels, oils, sprays, mousse, roll-ons, sticks and wipes, and lipscreen, which protect the skin against UVA/UVB rays.

  • Aftersun products.

  • Self-tanning products.


  • Preparations designed for use with sunbeds.

  • Toiletries such as shampoos or hairstyling products that contain sunscreens.

  • Skincare products with added sun protection factors (SPF) which are not designed specifically for use in the sun/while sunbathing.

  • Make-up products for the sun, such as creams, gels and powder bronzers that are primarily intended for cosmetic use.


For a full overview of Mintel’s research methodology, please visit Mintel Oxygen Research Methodology.

Consumer research

  • To understand usage habits and attitudes towards the suncare category, Mintel ran a survey of 1,500 internet users aged 16+ in August 2014.

Value figures throughout this report are at retail selling prices (rsp) unless otherwise stated. Market sizes at constant 2014 prices are calculated using Mintel’s Chemist Goods deflator.

Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen’s Printer for Scotland.


AHA Alpha Hydroxy Acid
BB Blemish Balm / Beauty Balm
BHA Beta Hydroxy Acid
CTPA Cosmetics, Toiletry and Perfumery Association
DHA Dihydroxyacetone
DNA Deoxyribonucleic Acid
EIU Economist Intelligence Unit
GMO Genetically Modified Organism
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