The suncare category is predicted to show a decline in value by 8% in 2014, with low consumption as well as a perceived lack of need driving down purchase. Own-label shows a rise in new launches in 2013 and 2014, with retailers supporting their own-label ranges with promotional campaigns. Growth in the category can come from new innovations, particularly in multi-functional and anti-ageing products, as well as engaging consumers with promotional campaigns.
This report covers consumer usage of sun protection and self-tanning products, as well as interest in new innovations and attitudes towards purchasing. Parental attitudes towards sun protection have also been included.
Definitions
This report covers the following suncare products:
Sun protection products in any format, including milks, lotions, creams, gels, oils, sprays, mousse, roll-ons, sticks and wipes, and lipscreen, which protect the skin against UVA/UVB rays.
Aftersun products.
Self-tanning products.
Excluded
Preparations designed for use with sunbeds.
Toiletries such as shampoos or hairstyling products that contain sunscreens.
Skincare products with added sun protection factors (SPF) which are not designed specifically for use in the sun/while sunbathing.
Make-up products for the sun, such as creams, gels and powder bronzers that are primarily intended for cosmetic use.
Methodology
For a full overview of Mintel’s research methodology, please visit Mintel Oxygen Research Methodology.
Consumer research
To understand usage habits and attitudes towards the suncare category, Mintel ran a survey of 1,500 internet users aged 16+ in August 2014.
Value figures throughout this report are at retail selling prices (rsp) unless otherwise stated. Market sizes at constant 2014 prices are calculated using Mintel’s Chemist Goods deflator.
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