Table of Contents
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast for UK retail value sales of suncare products, 2009-19
- Market factors
- Companies, brands and innovation
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- Figure 2: New launch activity in the suncare market, branded vs own-label, January 2010-September 2014
- Figure 3: New product launches in the sun protection market, % share by product claim (based on top 10 for 2013), January 2012-September 2014
- The consumer
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- Figure 4: Usage of suncare products, August 2014
- Figure 5: Interest in new innovations, by any interested, August 2014
- What we think
Issues & Insights
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- A category that is weather dependent
- The facts
- The implications
- Consumers show interest in multi-functional products
- The facts
- The implications
- Appearance benefits offer opportunities
- The facts
- The implications
Trend Application
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- Trend: Minimise Me
- Trend: Many Me’s
- Trend: Second Skin
Market Drivers
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- Key points
- Rise in children
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- Figure 6: Trends in the age structure of the UK population, 2009-19
- Incidence of malignant melanoma
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- Figure 7: Registrations of newly diagnosed cases of malignant melanoma, England, 2003-12
- Sunshine hours remain constant in 2014
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- Figure 8: Mean annual temperatures and hours of sunshine, summer (June/July/August) 2000-14
- Beach holidays remain popular
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- Figure 9: Top seven last holiday types, by last holidays taken in the last 12 months, November 2013
Who’s Innovating?
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- Key points
- Sun protection continues to dominate the sector
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- Figure 10: New launch activity in the suncare market, by sub-category, January 2010- September 2014
- New products drive innovation
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- Figure 11: New launch activity in the suncare market, by launch type, January 2010- September 2014
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- Figure 12: Examples of sun protection oils, 2014
- Own-label NPD bounces back in 2013
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- Figure 13: New launch activity in the suncare market, branded vs own-label, January 2010-September 2014
- New launches have not boosted brand sales
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- Figure 14: NPD in suncare, % share by ultimate company, January-September 2014
- Appearance claims see a rise in sun protection products
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- Figure 15: New product launches in the sun protection market, % share by product claim (based on top 10 for 2013), January 2012-September 2014
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- Figure 16: Examples of anti-ageing sun protection launches specifically for the face, 2014
- Speed claims see a rise in aftersun products
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- Figure 17: New product launches in the aftersun market, % share by product claim (based on top 10 for 2013), January 2012-September 2014
- Figure 18: Examples of aftersun product launches carrying time/speed claims, 2014
- Product claims for self-tan
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- Figure 19: New product launches in the self-tanning market, % share by product claim (based on top 10 for 2013), January 2012–September 2014
- Figure 20: Examples of self-tanning product launches carrying convenience claims, 2014
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- Figure 21: Examples of self-tanning product launches claimed to be brightening/illuminating, 2014
Market Size and Forecast
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- Key points
- Wet August dampens sales in 2014
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- Figure 22: UK retail value sales of suncare products, 2009-19
- Steady decline in value
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- Figure 23: Best- and worst-case forecast for UK retail value sales of suncare products, 2009-19
- Forecast methodology
Segment Performance
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- Key points
- Decline in value across all segments
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- Figure 24: UK retail value sales of suncare products, by sector, August 2013-August 2014
Market Share
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- Key points
- Decline in value across brands
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- Figure 25: UK retail value sales of suncare products, years ending August 2013 and August 2014
Companies and Products
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- L’Oréal
- Background and structure
- Strategy and financial performance
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- Figure 26: L’Oréal (UK) Ltd financial performance, 2012-13
- Product range and innovation
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- Figure 27: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014
- Figure 28: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
- Figure 29: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
- Figure 30: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
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- Figure 31: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
- Figure 32: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
- Marketing and advertising
- Alliance Boots
- Background and structure
- Strategy and financial performance
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- Figure 33: Alliance Boots financial performance, 2013 and 2014
- Product range and innovation
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- Figure 34: Examples of new product launches by Boots in the suncare market, November 2013-September 2014
- Figure 35: Examples of new product launches by Boots in the suncare market, November 2013-September 2014 (CONTINUED)
- Figure 36: Examples of new product launches by Boots in the suncare market, November 2013-September 2014 (CONTINUED)
- Marketing and advertising
- Johnson & Johnson
- Background and structure
- Strategy and financial performance
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- Figure 37: Johnson & Johnson Limited financial performance, 2012-13
- Product range and innovation
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- Figure 38: Examples of new product launches by Johnson & Johnson in the suncare market, November 2013-September 2014
- Marketing and advertising
- Beiersdorf
- Background and structure
- Strategy and financial performance
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- Figure 39: Beiersdorf UK Limited financial performance, 2011 and 2012
- Product range and innovation
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- Figure 40: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014
- Figure 41: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
- Figure 42: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
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- Figure 43: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
- Figure 44: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
- Figure 45: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
- Figure 46: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
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- Figure 47: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
- Figure 48: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
- Figure 49: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
- Marketing and advertising
Brand Communication and Promotion
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- Key points
- Reduction in overall advertising spend
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- Figure 50: Main monitored media advertising spend on suncare products, January 2010-September 2014
- Boots is top advertiser
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- Figure 51: Main monitored media advertising spend on suncare products, % share by advertiser, January–September 2014
- Advertising spend by media type
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- Figure 52: Main monitored media advertising expenditure on suncare products, by media type, January 2010-September 2014
Channels to Market
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- Key points
- Boots and grocery multiples hold their own in a declining market
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- Figure 53: UK retail value sales of suncare products, by outlet type, 2013-14 (est)
- Discounters are winning
The Consumer – Usage of Suncare Products
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- Key points
- Decline in overall usage
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- Figure 54: Usage of suncare products in the past 12 months, by intention to use again, 2013 and 2014
- Two thirds of people are suncare users
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- Figure 55: Usage of suncare products in the past 12 months, august 2014
- High level SPF shows highest usage
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- Figure 56: Usage of suncare products in the last 12 months, and intention to use again, August 2014
- Medium/low SPF usage may be associated with tanning
- Self-tanning products show low usage
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- Figure 57: Usage of self-tanning products in the past 12 months, August 2012
The Consumer – Interest in New Innovations
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- Key points
- Anti-ageing products show highest interest
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- Figure 58: Interest in new innovations, by any interested, August 2014
- Young people interested in multiple benefits
- On-the-go innovations
- Gender differences
The Consumer – Parents Attitudes towards Sun Protection
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- Key points
- Mums are more involved
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- Figure 59: Parents attitudes towards sun protection, August 2014
- Greater product differentiation for babies
- Helping parents to help themselves
The Consumer – Purchase of Sun Protection Products
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- Key points
- Just over half of people buy sun protection
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- Figure 60: Purchase of sun protection products, August 2014
- Sun protection is not topped up every year
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- Figure 61: Attitudes towards purchasing sun protection products, August 2014
- Opportunities for greater product differentiation
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