Packaging is paramount in the beauty and personal care (BPC) sector; it must be both aesthetic and functional. However, consumer expectations on a category basis continue to shape the proportion of design attributed to each component. Colour cosmetics and haircare, for example, may require more practical packaging, whilst for more prestigious categories, like fragrances, the visual appeal of the packaging is a key consideration.

Recently, the issue of recycling and sustainable packaging has been a focus of the BPC market, as well as products that are customisable. Consumer research for this report covers the preferred characteristics and attributes of BPC product packaging around four flagship product types, as well as the information consumers read on-pack and interest in future new packaging developments.

This report examines new product development and consumer trends in the UK market for beauty and personal care packaging in relation to consumer products. This includes outer and inner packaging purchased with products, but excludes packaging used for bulk transportation and industrial purposes.

The report also considers the role that labelling plays in enhancing packaging in terms of on-shelf appeal and providing product information

Beauty and personal care products include: colour cosmetics, facial skincare, bodycare, haircare, soap, bath and shower products, fragrances, suncare and shaving and hair removal products. However, the main focus of the consumer research in this report is on the following product categories:

• Colour cosmetics eg foundation

• Haircare eg shampoo

• Fragrances eg perfume

• Skincare eg facial moisturiser.

This report does not follow the usual format of market intelligence reports, due to the nature of the industry. For example, the large number of suppliers in this industry means that it is not applicable to include a section on the supply structure or manufacturer/brand share data, while due to the absence of consumer-facing sales of packaging as a standalone product, it is not applicable to include a section on market size.

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