Haircare - UK - April 2014
Haircare - UK - April 2014

“While the haircare markets remain in growth, the pace has slowed in 2013 as consumers turn to savvier shopping methods to secure the cheapest prices, and scientific as well as technological advancements cause a cannibalisation of product needs.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Product Usage and Frequency Amongst Women
The Consumer – Product Usage and Frequency Amongst Men
The Consumer – Desired Product Attributes
The Consumer – Shopping for Haircare
The Consumer – Interest in New Product Development
The Consumer – Attitudes towards Haircare

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Advertising, Perceptions and Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Brand Advertising, Perceptions and Social Media
Appendix – The Consumer – Usage and Frequency
Appendix – The Consumer – Desired Product Attributes
Appendix – The Consumer – Shopping for Haircare
Appendix – The Consumer – Interest in New Product Development
Appendix – The Consumer – Attitudes towards Haircare