“Growth in the fragrances market has begun to slow in 2014, with online pureplayers gaining traction through sampling opportunities and flexible delivery options, as well as tempting consumers away from store-based retailers with cheaper prices. However launch activity remains strong, with men’s and unisex fragrances receiving an increased focus and gaining momentum. Fragrance brands will be challenged by planned ingredient regulations, however they can take this opportunity to respond ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Market Share
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Frequency of Scent Usage
The Consumer – Scent Wardrobe
The Consumer – Reasons for Purchasing Last Fragrance
The Consumer – Fragrance Usage Attitudes
The Consumer – General Attitudes towards Fragrances
The Consumer – Interest in New Product Development
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Who’s Innovating?
Appendix – Brand Communication and Promotion
Appendix – Brand Research
Appendix – The Consumer – Frequency of Scent Usage
Appendix – The Consumer – Scent Wardrobe
Appendix – The Consumer – Reasons for Purchasing Last Fragrance
Appendix – The Consumer – Fragrance Usage Attitudes
Appendix – The Consumer – General Attitudes towards Fragrances
Appendix – The Consumer – Interest in New Product Development
13th March 2015
“Microbial perfume, generated in the lab, could be used to genetically engineer specific fragrances to rival luxury scents.” 
5th September 2014
“Fragrance brands are looking to innovative methods of promoting their new fragrances with a trend emerging of creating edible samples for a novelty touch when launching new products.”
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Allergen regulations prompt consumer concern
