“The wine market is finally showing signs of recovery with importing activities thawing. Domestic brands, on the other hand, are suffering from intensified competition in the mid-range.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Size and Forecast
Market Drivers and Barriers
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need To Know
The Consumer – Penetration of Wine
The Consumer – Various Consumer Bases for Different Types of Wine
The Consumer – Reasons for Not Drinking Imported Wine
The Consumer – Online Shopping Behaviour
The Consumer – Attitudes towards Innovative Concepts
The Consumer – Attributes Associated with Different Types of Wines
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Destocking Drives Production Down
Who’s Innovating?
|
How to identify the hidden gem – Female drinkers?
