Wine - China - November 2013
Wine - China - November 2013

“The increasing importance of individual consumption in the retail market fuels growth in wine in China, yet, per capita volume is still low compared to top wine consuming nations, signalling the need to boost consumption frequency and foster wine drinking habits among mass consumers.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market
Key Issue – Wine Has Scope to Grow Online

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Type of Wine Consumed
The Consumer – Occasions for Drinking Wine
The Consumer – Channels Used to Purchase Wine
The Consumer – Wine Purchases by Country of Origin
The Consumer – Typical Spending on Wine
The Consumer – Sources Used to Gain Information About Wine
The Consumer – Attitudes Towards Wine
The Consumer – Consumer Segmentation
Key Issue – Foster Wine Drinking Habit among Mass Consumers
Key Issue – Targeting Both In-Home and Out-of-home Occasions to Boost Wine Consumption

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Types of Alcoholic Drinks Consumed
Appendix – Occasions for Drinking Wine
Appendix – Channels Used to Purchase Wine
Appendix – Wine Purchases by Country of Origin
Appendix – Typical Spending on Wine
Appendix – Resources Used to Gain Information About Wine
Appendix – Most Influential Information Resources for Wine
Appendix – Attitudes Towards Wine
Appendix – Consumer Segmentation