“The abrupt shift in the wine market - with volume and average prices going down - seemed unimaginable when premium wines were seeing their retail values sky rocket. However, the sharp decline in importing and domestic production shows that the bubble is finally bursting. However, this is far from a disaster for the wine market with mass market returning as the key driver of the market. ”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers
Market Size and Forecast
Market Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Wine Drinking Habits
The Consumer – Reasons for not Drinking Wine
The Consumer – Drinking Frequency
The Consumer – Attitudes towards Advertising Channels
The Consumer – Typical Spend on Wine
The Consumer – Purchase Decision Making Process
The Consumer – General Attitudes towards Wine
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Wine Drinking Habits
Appendix – Reasons for not Drinking Wine
Appendix – Drinking Frequency
Appendix – Attitudes towards Advertising Channels
Appendix – Typical Spending on Wine
Appendix – Channels Used to Obtain Information on Wine
Appendix – General Attitudes towards Wine
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How to revitalise the premium segment in the wine market
