“China’s wine retail market expanded at a compound annual growth rate (CAGR) of 22.3% from 2008-12 to reach an estimated market volume of 842.4 million litres, while value CAGR rose at 25.6% from 2008-12, growing to an estimated RMB46.3 billion. The share of wine in the Chinese alcoholic drinks retail market is rising despite the market being largely dominated by beer and spirits, driven by ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Future of the Market
Appendix – Market Size, Segmentation and Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Fake Wines Highlight Needs for Better Wine Awareness
Low-alcohol Wine Preference Raises the Prospect for Portion Control
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Growth Potential Exists for Niche Wines
Imports Emerge as Strong Contenders in Wine
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix - Incidence and Frequency of Drinking Alcohol
Appendix – Purchase of Wine by Country of Origin
Appendix – Brands of Domestic Wine Bought in the Past 12 Months
Appendix – Comparison Between Imported vs. Domestic Wine
Appendix – Type of Wine Drunk on Different Occasions
Appendix – Outlets/Venues Where Wine is Typically Bought
Appendix – Attitudes Towards Wine
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What are the prospects for currently niche wine varieties such as white, rosé, ice and sparkling wines given the domination of red wine?
