Table of Contents
Executive Summary
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- The markets
- The consumer
- Music and video purchased
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- Figure 1: Music and video purchased by consumers, March 2014
- Newspapers, magazines and e-books purchased
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- Figure 2: Newspaper, book and magazine purchases, arranged by category March 2014
- Daily use of media
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- Figure 3: Daily use of media content for at least one hour, March 2014
- Interactions with media whilst watching/reading/listening to it
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- Figure 4: Consumer interactions with media whilst watching/reading/listening to it, March 2014
- Figure 5: Average number of hours consumers spend watching/listening to/reading media each day, March 2014
- Discovery of new media
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- Figure 6: Media discovery methods, March 2014
- What we think
Issues and Insights
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- Video communities are spontaneous, global and general
- The facts
- The implications
- Books are underused as a way of building brand awareness
- The facts
- The implications
Trend Application
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- Trend: Click and Connect
- Trend: Life Hacking
- Mintel Futures: East Meets West
Markets
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- Key points
- Televisions and pay-TV services
- TV market value will improve after difficult few years
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- Figure 7: Total value of television set sales (current prices) and volume of pay-TV subscriptions, 2008-18
- Music and video
- Market to move into growth spurred by digital reliance
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- Figure 8: Forecast value of music and video sales (at current prices), 2008-18
- Figure 9: Physical and digital album sales, Q1 2013
- Newspapers and magazines
- Print circulations drop by a third in five years
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- Figure 10: Total UK annual national newspaper and magazine circulation, 2008-18
- Books and e-books
- Digital boosts total book business
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- Figure 11: UK consumer book market, by value, 2008-18
Who’s Innovating?
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- Key points
- Sainsbury’s offers free e-book on download of Tom Hanks film
- Sky Movies offers free DVD
- Songza builds in environmental data to playlists
- Unglue.it removes copyright after revenue targets have been hit
The Consumer – Music and Video Purchased
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- Key points
- Music and video purchased by consumers
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- Figure 12: Music and video purchased by consumers, March 2014
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- Figure 13: Music and video purchased by consumers, by most recently purchased, March 2014
- Less than half of over-65s have never bought digital music and video
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- Figure 14: Proportion of over-65s who have never interacted with digital video services, March 2014
- Children have a big impact on video purchase
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- Figure 15: Purchase of music and video by consumers with children in the household, March 2014
- Relatively high crossover between physical and digital music and video purchase
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- Figure 16: Crossover purchase of physical and digital music and video purchase, March 2014
- Pay-TV buyers least likely to buy any other media
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- Figure 17: Colour-graded audio-visual media cross-purchases, by row, March 2014
The Consumer – Newspapers, Magazines and Books Purchased
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- Key points
- Equal proportions of consumers purchase books and newspapers
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- Figure 18: Newspaper, book and magazine purchases, March 2014
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- Figure 19: Newspaper, book and magazine purchases, by most recently purchased, March 2014
- Men more likely to engage with printed text
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- Figure 20: Gender breakdown of printed media purchases, March 2014
- Digital buyers have highest cross-platform engagement
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- Figure 21: Colour-graded printed media cross-purchases, by row, March 2014
The Consumer – Daily Use of Media
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- Key points
- Half of consumers now buy digital media
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- Figure 22: Purchase of physical and digital media, March 2014
- More consumers interact with books than newspapers daily
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- Figure 23: Daily use of media content (for at least one hour), March 2014
- Clear age split on frequent media usage
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- Figure 24: Use of media content for at least an hour a day, by age, March 2014
- Regular print media readers reliant on physical product
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- Figure 25: Purchase of physical or digital newspapers and magazines, by use of newspapers and magazines for at least one hour each day, March 2014
- Reading given less time than audio/visual media
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- Figure 26: Average number of hours consumers interact with media each day, March 2014
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- Figure 27: Number of hours per day spent watching/listening to/reading media, March 2014
- Strong response to newspapers and magazines from the under-35s
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- Figure 28: Average number of hours spent watching or reading or listening to media each day, by age, March 2014
- Children have little impact on duration of engagement
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- Figure 29: Average hours spent watching/reading/listening to media each day, by age of children in the household, March 2014
The Consumer – Interactions with Media
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- Key points
- Face-to-face discussion still the best way to discuss media
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- Figure 30: Consumer interactions with media whilst watching/reading/listening to it, March 2014
- Media types have no impact on interaction types
- Interaction with video media on non-specialist websites is key
- Social discussion key for hardcopy newspapers and magazines
The Consumer – Discovery of New Media
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- Key points
- Newspapers and magazines discovered by other means
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- Figure 31: Media discovery methods, March 2014
- Online book reviews critical for men
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- Figure 32: Media discovery methods, by gender, march 2014
- Trusted reviews from services are valuable
Appendix – The Consumer – Music and Video Purchased
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- Figure 33: Consumers' purchase of music and video, March 2014
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- Figure 34: Consumers' purchase of music and video, by most commonly purchased music and video by consumers in the last three months, March 2014
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- Figure 35: Consumers' purchase of music and video, by next most commonly purchased music and video by consumers in the last three months, March 2014
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- Figure 36: Consumers' purchase of music and video, by consumers' least commonly purchased music and video in the last 3 months, March 2014
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- Figure 37: Consumers' purchase music, by demographics, March 2014
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- Figure 38: Consumers' purchase of video, by demographics, March 2014
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- Figure 39: Consumers' purchase of physical music and video, by demographics, March 2014
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- Figure 40: Consumers' purchase of digital music and video, by demographics, March 2014
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- Figure 41: Consumers' purchase of television subscriptions, by demographics, March 2014
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- Figure 42: Consumers' purchase of DVDs, by demographics, March 2014
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- Figure 43: Consumers' purchase of Blu-ray discs, by demographics, March 2014
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- Figure 44: Consumers' purchase of DVD/Blu-ray box sets, by demographics, March 2014
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- Figure 45: Consumers' purchase of CD singles, by demographics, March 2014
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- Figure 46: Consumers' purchase of CD albums, by demographics, March 2014
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- Figure 47: Consumers' purchase of digital singles, by demographics, March 2014
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- Figure 48: Consumers' purchase of digital albums, by demographics, March 2014
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- Figure 49: Consumers' purchase of digital video downloads to keep on a device, by demographics, March 2014
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- Figure 50: Consumers' rental of a digital film that expired after watching it, by demographics, March 2014
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- Figure 51: Consumers' purchase of a subscription to a streaming music service, by demographics, March 2014
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- Figure 52: Consumers' purchase of a subscription to a streaming video service, by demographics, March 2014
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- Figure 53: Consumers' purchase of a vinyl record, by demographics, March 2014
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Appendix – The Consumer – Newspapers, Magazines and Books Purchased
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- Figure 54: Consumers' purchase of newspapers, magazines and books, March 2014
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- Figure 55: Consumers’ purchase of newspapers, by demographics, March 2014
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- Figure 56: Consumers’ purchase of magazines, by demographics, March 2014
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- Figure 57: Consumers’ purchase of books and e-books, by demographics, March 2014
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- Figure 58: Consumers’ purchase of physical newspapers and magazines, by demographics, March 2014
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- Figure 59: Consumers’ purchase of digital newspapers and magazines, by demographics, March 2014
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- Figure 60: Consumers’ purchase of newspapers, by demographics, March 2014
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- Figure 61: Consumers’ purchase of a magazine (single copy), by demographics, March 2014
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- Figure 62: Consumers’ purchase of newspaper subscription (multiple copies), by demographics, March 2014
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- Figure 63: Consumers’ purchase of magazine subscription (multiple copies), by demographics, March 2014
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- Figure 64: Consumers’ purchase of access to a newspaper website, by demographics, March 2014
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- Figure 65: Consumers’ purchase of access to a magazine website, by demographics, March 2014
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- Figure 66: Consumers’ purchase of access to a newspaper on a smartphone or tablet, by demographics, March 2014
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- Figure 67: Consumers’ purchase of access to a magazine on a smartphone or tablet, by demographics, March 2014
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- Figure 68: Consumers’ purchase of books, by demographics, March 2014
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- Figure 69: Consumers’ purchase of e-books, by demographics, March 2014
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- Figure 70: Total media consumption nets, March 2014
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- Figure 71: Purchase of any physical media, by demographics, March 2014
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- Figure 72: Purchase of any digital media (excluding pay-TV subscription), by demographics, March 2014
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- Figure 73: Purchase of any digital media (including pay-TV subscription), by demographics, March 2014
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- Figure 74: Repertoire of consumers' purchase of music, video, newspapers, magazines and books, March 2014
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- Figure 75: Repertoire of consumers' purchase of music, video, newspapers, magazines and books, by demographics, March 2014
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Appendix – The Consumer – Daily Use of Media
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- Figure 76: Media consumers read/listen to/watch for at least one hour a day, March 2014
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- Figure 77: Media consumers read/listen to/watch for at least one hour a day, by media consumers read/listen to/watch for at least one hour a day, March 2014
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- Figure 78: Media consumers read/listen to/watch for at least one hour a day, by demographics, March 2014
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- Figure 79: Hours spent watching/listening to/reading media by consumers, March 2014
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- Figure 80: Hours spent listening to music by consumers, by demographics, March 2014
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- Figure 81: Other hours spent listening to music by consumers, by demographics, March 2014
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- Figure 82: Hours spent watching TV, film and DVD/Blu-ray by consumers, by demographics, March 2014
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- Figure 83: Other hours spent watching TV, film and DVD/Blu-ray, by demographics, March 2014
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- Figure 84: Hours spent reading newspapers and magazines by consumers, by demographics, March 2014
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- Figure 85: Other hours spent reading newspapers and magazines by consumers, by demographics, March 2014
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- Figure 86: Hours spent reading books/e-books by consumers, by demographics, March 2014
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- Figure 87: Other hours spent reading books by consumers, by demographics, March 2014
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Appendix – The Consumer – Interactions with Media
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- Figure 88: Consumers' media interactions, March 2014
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- Figure 89: Consumers' purchase of music and video, by consumers’ interactions with all, March 2014
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- Figure 90: Consumers' purchase of music and video, by consumers’ interactions with music, March 2014
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- Figure 91: Consumers' purchase of music and video, by consumers’ interactions with TV, film and DVD/Blu-ray, March 2014
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- Figure 92: Consumers' purchase of music and video, by consumers’ interactions with newspapers and magazines, March 2014
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- Figure 93: Consumers' purchase of music and video, by consumers’ interactions with books/e-books, March 2014
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- Figure 94: Consumers' purchase of newspapers, magazines and books, by consumers’ interactions with all, March 2014
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- Figure 95: Consumers' purchase of newspapers, magazines and books, by consumers’ interactions with music, March 2014
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- Figure 96: Consumers' purchase of newspapers, magazines and books, by consumers’ interactions with TV, film and DVD/Blu-ray, March 2014
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- Figure 97: Consumers' purchase of newspapers, magazines and books, by consumers’ interactions with newspapers and magazines, March 2014
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- Figure 98: Consumers' purchase of newspapers, magazines and books, by consumers’ interactions with books/e-books, March 2014
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- Figure 99: Consumers' media interactions, by demographics, March 2014
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- Figure 100: Consumers' media interactions with music, by demographics, March 2014
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- Figure 101: Consumers' media interactions with TV, film and DVD/Blu-ray, by demographics, March 2014
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- Figure 102: Consumers' media interactions with newspapers and magazines, by demographics, March 2014
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- Figure 103: Consumers' media interactions with books/e-books, by demographics, March 2014
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Appendix – The Consumer – Discovery of New Media
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- Figure 104: Media discovery methods, March 2014
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- Figure 105: Media discovery methods, by demographics, March 2014
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- Figure 106: Media discovery methods, by demographics, March 2014 (continued)
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- Figure 107: Music discovery methods, by demographics, March 2014
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- Figure 108: Music discovery methods, by demographics, March 2014 (continued)
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- Figure 109: TV, film and DVD/Blu-ray discovery methods, by demographics, March 2014
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- Figure 110: TV, film and DVD/Blu-ray discovery methods, by demographics, March 2014 (continued)
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- Figure 111: Newspaper and magazine discovery methods, by demographics, March 2014
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- Figure 112: Newspaper and magazine discovery methods, by demographics, March 2014 (continued)
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- Figure 113: Books and e-books discovery methods, by demographics, March 2014
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- Figure 114: Books and e-books discovery methods, by demographics, March 2014 (continued)
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