“Americans love their pets to the tune of more than $54 billion a year. For many, the household pet is member of the family like any other. Yet, the cost of ownership is rising at the same time that families have increasing financial responsibilities and burdens. Marketers that figure out how to enable pets to be pampered without breaking the bank should see success.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Overview
Segment Performance – Pet Food
Segment Performance – Veterinary Services
Segment Performance – Pet Supplies
Segment Performance – Pet Services
Segment Performance – Pet Sales
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Pet Ownership by the Numbers
Plans for Pets in the Future
Reasons for Dog/Cat Ownership
Reasons for Not Having Pets
Responsibility for Pet Care
Attitudes toward Pet Health and Welfare
Trust Issues for Pet Owners
Attitudes toward a Holistic Approach to Health
Attitudes toward Technology Assistance
Trust in Pet Food/Pet Food Brands
Kids’ Responsibility for Pet Care
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Information Resources, Inc. Builders Panel Data Definitions
Appendix – Trade Associations
22nd October 2015
“Pet supplies sales grew at a stable rate, from $10.3 billion in 2010 to an estimated $12.3 billion in 2015, though sluggish growth is expected through 2020. The humanization of pets is changing how owners think about their animals and spend on them, with an increased interest in ... 
18th May 2015
“The majority of US households own pets for the enjoyment and companionship they provide. For most adults, pet ownership is a lifestyle or emotional choice that is limited only by one’s ability to care for, finance, or house a pet.”
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Are there any limits on what pet owners will do for (or spend on) their pets?
