America's Pet Owners - US - March 2013
America's Pet Owners - US - March 2013

“America’s pet owners are feeling the pressure to be ‘good’ parents for their animals, and their spending behaviors reflect owners’ need to be emotionally connected and socially interactive. Their desire to do anything to keep their pets healthy informs their preferences for ‘premium’ brands and preventive healthcare. Advanced technology may seem to be a potential threat for the attentions of pet owners, but current innovations have shown that it ...

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Pet Ownership
Number of Pets Owned
Dog’s and Cat’s Age and Weight
Spending Habits on Pet-related Items
Shift in Spending on Pet-related Items
Attitudes Toward Pet Ownership and Traveling with Pets
Perceptions of a Pet’s Primary Role
Attitudes Toward Treatment of Pets
Dog/Cat Owners’ Attitudes Toward Pet’s Health
The Social and Entertainment Roles of Pets vs. Technology
Perceptions of Pet-related Environmental/Social Responsibility
Money-saving Strategies
Characteristics of Pet Owners Spending More on Food, Supplies, and Services
Pet Owners’ Use of and Interest in Promotional Tools
Race and Hispanic Origin
Custom Consumer Group—Pet Owners’ Attitudes and Behaviors by Dog’s Age and Weight
Custom Consumer Group—Pet Owners’ Attitudes and Behaviors by Cat’s Age and Weight
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations