Marketing to Pet Owners - US - September 2012
Marketing to Pet Owners - US - September 2012

Pet ownership in America is widespread, with 64% owning any pet. Being a pet owner often means more than providing the basic necessitates for an animal. In fact, Mintel finds that pets are considered members of the family to nearly nine out of 10 pet owners; however, this view is slightly more common among dog owners than cat owners, 90% versus 83%. Because so many Americans consider themselves to be ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Market Segmentation
Segment Performance—Pet Food
Segment Performance—Veterinary Services
Segment Performance—Pet Supplies
Segment Performance—Pet Services
Segment Performance—Live Pets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Pet Ownership
Number of Pets Owned
Factors that Influence Pet Selection
Spending Habits on Pet Supplies
Spending Habits on Pet Services
Habits of Dog Owners
Attitudes of Dog Owners
Attitudes of Cat Owners
Impact of Race/Hispanic Origin
Cluster Analysis—Dog Owners
Cluster Analysis—Cat Owners
Custom Groups—Property Owners vs. Renters

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies—Within the Pet Industry
Marketing Strategies—Outside the Pet Industry

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Trade Associations