Milk, Creamers and Non-Dairy Milk - US - April 2014
Milk, Creamers and Non-Dairy Milk - US - April 2014

“Consumers are searching for innovative products, new flavors, and convenient packaging to fulfill their desire for healthier, on-the-go lifestyles. Opportunities for growth are present for the milk category to adapt to consumers’ nutritional demand by diversifying flavor profiles and occasion usage. However, the industry faces obstacles in its efforts to reestablish itself as a healthy, functional beverage. Can consumers be convinced that dairy and non-dairy beverages are an attractive on-the-go ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Social Media – Milk, Creamers, and Non-dairy Milk
Purchasing Habits for Dairy Milk, Non-dairy Milk, Cream, and Creamer
Attributes Affecting Purchases of Dairy Milk, Non-dairy Milk, Cream, and Creamer
Attitudes toward Dairy and Non-dairy Beverages
Reasons for Purchasing Other/Non-dairy Milk and/or Creamer
Reasons for Purchasing Less Dairy and/or Non-dairy Milk, Cream, and/or Creamer
Occasions and Location for Consuming Dairy and/or Non-dairy Milk, Cream, and/or Creamer
Attitudes and Behavior toward Flavored Dairy and Non-dairy Milk and Cream/Creamer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Dairy Milk
Brand Share – Non-dairy Milk
Brand Share – Creamer and Cream
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media – Milk, Creamers, and Non-dairy Milk
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations