“Consumers are searching for innovative products, new flavors, and convenient packaging to fulfill their desire for healthier, on-the-go lifestyles. Opportunities for growth are present for the milk category to adapt to consumers’ nutritional demand by diversifying flavor profiles and occasion usage. However, the industry faces obstacles in its efforts to reestablish itself as a healthy, functional beverage. Can consumers be convinced that dairy and non-dairy beverages are an attractive on-the-go ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Social Media – Milk, Creamers, and Non-dairy Milk
Purchasing Habits for Dairy Milk, Non-dairy Milk, Cream, and Creamer
Attributes Affecting Purchases of Dairy Milk, Non-dairy Milk, Cream, and Creamer
Attitudes toward Dairy and Non-dairy Beverages
Reasons for Purchasing Other/Non-dairy Milk and/or Creamer
Reasons for Purchasing Less Dairy and/or Non-dairy Milk, Cream, and/or Creamer
Occasions and Location for Consuming Dairy and/or Non-dairy Milk, Cream, and/or Creamer
Attitudes and Behavior toward Flavored Dairy and Non-dairy Milk and Cream/Creamer
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Dairy Milk
Brand Share – Non-dairy Milk
Brand Share – Creamer and Cream
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media – Milk, Creamers, and Non-dairy Milk
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
28th April 2016
“As the milk category struggles to stay relevant to consumer needs as a beverage, a new campaign by the Milk Processor Education Program (MilkPEP) puts chocolate milk back in the spotlight as a recovery drink. To increase volume consumption, the dairy milk industry needs to encourage greater consumption of milk ... 
1st June 2015
“As consumers migrate to smaller food and drink companies they find more authentic and trustworthy, big food companies are looking to assert their high quality products with greater transparency and product standards. To communicate the freshness of their milk, Dean Foods launched DairyPure Milk with the promise of purity from ...
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Can health angle turn around the milk category?
