Dairy and Non-dairy Milk: Spotlight on Non-dairy - US - April 2015
Dairy and Non-dairy Milk: Spotlight on Non-dairy - US - April 2015

“Consumers want the healthiest beverage; however, many are not certain what that beverage is. Conflicting reports on health leaves consumers confused, and forcing heated segment competition. To resonate, milk manufacturers must continue to educate consumers.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

General Milk Consumption
Non-Dairy Milk – Usage
Non-Dairy Milk – Reasons for Usage
For Health – Non-dairy Milk Consumption
As a Beverage – Non-dairy Milk Consumption
Ingredient Usage
Consumption Shift – Dairy to Non-dairy
Attitudes and Attributes
Purchasing Habits
CHAID analysis – Specialty/Holiday Non-Dairy Flavors

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share
Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Trade Associations