“Consumers want the healthiest beverage; however, many are not certain what that beverage is. Conflicting reports on health leaves consumers confused, and forcing heated segment competition. To resonate, milk manufacturers must continue to educate consumers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
General Milk Consumption
Non-Dairy Milk – Usage
Non-Dairy Milk – Reasons for Usage
For Health – Non-dairy Milk Consumption
As a Beverage – Non-dairy Milk Consumption
Ingredient Usage
Consumption Shift – Dairy to Non-dairy
Attitudes and Attributes
Purchasing Habits
CHAID analysis – Specialty/Holiday Non-Dairy Flavors
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Trade Associations
28th April 2016
“As the milk category struggles to stay relevant to consumer needs as a beverage, a new campaign by the Milk Processor Education Program (MilkPEP) puts chocolate milk back in the spotlight as a recovery drink. To increase volume consumption, the dairy milk industry needs to encourage greater consumption of milk ... 
30th November 2015
“Dairy milk may have lost its way as health-driven consumers appear to be shifting to non-dairy milk options. Innovative approaches to dairy milk products may encourage consumers to consider them again.”
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Do consumers know the difference between non-dairy milks?
