"The momentum dairy milk experienced in 2014 failed to continue in estimated 2015 as the category faced challenges from a surplus of milk, declining exports, declining consumer consumption, and strong competition from the non-dairy milk segment. Mintel forecast declines to continue through 2020; however, opportunities to calm future sales declines may exist with premium milks, added health benefits, and innovation with smaller, successful subsegments, such as lactose-free and organic milk ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective – Non-dairy Milk
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Cross-Consumption of Dairy Milks
Cross-Consumption of Dairy and Non-dairy Milk
Core Consumers – Adult Consumption
Core Consumers – Child(ren) Consumption
Consumption Frequency
Consumption Habits
Preferred Attributes
Attitudes and Behaviors toward Dairy Milk
Reasons for Consuming
Milk Perceptions
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Dairy Milk
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
28th April 2016
“As the milk category struggles to stay relevant to consumer needs as a beverage, a new campaign by the Milk Processor Education Program (MilkPEP) puts chocolate milk back in the spotlight as a recovery drink. To increase volume consumption, the dairy milk industry needs to encourage greater consumption of milk ... |
Dairy milk category sales decline in estimated 2015
