“Over the past five years, the nappies and baby wipes market has experienced staggering growth, driven by rising awareness of babies’ personal hygiene and the convenience seeking lifestyle, which increasingly makes disposable baby products daily essentials. Despite strong growth, the market for nappies and baby wipes has not reached full penetration in urban areas covering tier one to tier three cities, marking potential for further expansion in urban and rural ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Usage of Nappies and Baby Wipes
The Consumer – Usage Occasions of Nappies and Baby Wipes
The Consumer – Barriers to Trial/Continuous Usage of Disposable Nappies and Baby Wipes
The Consumer – Purchase Consideration Factors for Nappies and Baby Wipes
The Consumer – Most Influential Source of Information for Nappies and Baby Wipes
The Consumer – Importance Ranking of Product Functions/Benefits for Nappies and Baby Wipes
The Consumer – Attitudes towards Nappies and Baby Wipes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Usage of Nappies and Baby Wipes
Appendix – Usage Occasion of Nappies and Baby Wipes
Appendix – Barriers to Trial/Continuous Usage of Disposable Nappies and Baby Wipes
Appendix – Purchase Consideration Factors for Nappies
Appendix – Purchase Consideration Factors for Baby Wipes
Appendix – Most Influential Source of Information for Nappies and Baby Wipes
Appendix – Importance Ranking of Product Functions/Benefits for Nappies and Baby Wipes
Appendix – Attitudes towards Nappies and Baby Wipes
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What is the current state of the nappies and baby wipes market in China and what are the trends, and drivers and barriers to growth?
