“To improve and enhance competitiveness in the China nappy market, companies and brands need to prioritise improving product quality since this product feature is the top driver for consumers’ brand switch behaviour. Among all product factors, breathability of nappies is the key concern of mums. Meanwhile nappies and baby wipes targeting specific usage occasions are also worth investing in developing.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market — What You Need to Know
Market Size and Forecast
Market Factors
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer —What You Need to Know
Usage of Nappies and Baby Wipes
Usage Occasion of Nappies and Baby Wipes
Brands Used More Often
General Satisfaction of Leading Brands
Key Satisfaction Drivers for Leading Brands
Factors Influencing Brand Switch Behaviour
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players — What You Need to Know
Market Share
Competitive Strategies
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Methodology and Definitions
|
Providing more nappies and baby wipes which can offer convenience 
