Nappies and Baby Wipes - China - June 2013
Nappies and Baby Wipes - China - June 2013

“The nappies and baby wipes market in China continues to grow strongly and holds great future potential, but realising that potential will mean facing the challenge of improving product quality and benefits, communication with consumers, and utilizing the increasingly complex range of retail channels to connect with consumers.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer
Key Issue – Consumers Use a Wide Range of Products
Key Issue – Occasion of Use Influences Choice of Product
Key Issue – Product Materials and Effectiveness are Key Purchasing Criteria
Key Issue – Consumers Demanding More Choice from Retailers

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Types of Baby Nappies and Wipes Used
Appendix – Reasons for Not Using Baby Nappies and Wipes Products
Appendix – Occasions Baby Nappies and Wipes Products are Used
Appendix – Most Important Factors Considered when Buying Disposable Baby Nappies/Baby Wipes
Appendix – Stores Where Consumers have Bought Baby Nappies/Baby Wipes From in Last 12 Months
Appendix – Statements Agreed on Baby Nappies and Wipes