“When it comes to baby care-related matters, safety remains the top concern for mothers. Seemingly a simple formula, brands are making extra efforts to optimise purity and natural-focus in product ingredients and scents as a way to rebuild consumer confidence. As opposed to added benefits such as nourishing skin provided by baby wipes or advanced wetness signals on nappies, a claim of 100% natural needs to blend seamlessly into both ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Market Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Usage of Baby Nappies and Wipes
The Consumer – International Brand Preferences for Nappies and Baby Wipes
The Consumer – Reasons for Using Baby Wipes
The Consumer – Channels for Buying Nappies and Baby Wipes
The Consumer – Functions and Benefits of Nappies and Baby Wipes
The Consumer – Attitudes towards Nappies and Baby Wipes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
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What are the key drivers and challenges in the Chinese nappies and baby wipes market?
