“Car financing is finding greater acceptance among consumers now than before, while car makers and dealers are focusing more on brand building through improving their consumer service and advice, both through sales outlets and online, as well as focusing on their brand experience beyond just the cars themselves.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Issues and Insights
Trend Application
The Consumer – Target Consumer Groups
The Consumer – Car Ownership Status
The Consumer – Car Purchasing Plan
The Consumer – Car Type Ownership
The Consumer – Replacement Cars Purchased
The Consumer – Types of Cars Planned for Purchase
The Consumer – Planned Purchase Choice Factors
The Consumer – Consumer Habits when Purchasing a Car
The Consumer – Perceptions of Different Car Brands
The Consumer – Attitudes Towards Car Buying Process
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – The Consumer – Car Ownership Status
Appendix – The Consumer – Car Purchasing Plan
Appendix – The Consumer – Car Type Ownership
Appendix – The Consumer – Types of Cars Planned for Purchase
Appendix – The Consumer – Planned Purchase Choice Factors
Appendix – The Consumer – Consumer Habits when Purchasing a Car
Appendix – The Consumer – Perceptions of Different Car Brands
Appendix – The Consumer – Attitudes Towards Car Buying Process
Appendix – Further Analysis
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Financing finding its place
