“Despite encouraging signs for 2013, in terms of new car sales growth, difficulties such as high inventory levels still persist, and the China car market is still facing a very complex developing environment. That said, China remains one of the most exciting car markets in terms of volume growth, which is being supported by the continuous growing economy and emerging powerful middle classes.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Key Issue – Hybrid Cars – the Path towards the Alternative-energy Future
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Consumer Segmentation
The Consumer – Car Ownership and Intention to Buy
The Consumer – Shares of Car Brand and Model
The Consumer – Consideration Factors for Buying
The Consumer – Brand Image Test
The Consumer – Attitudes towards Car Purchasing
Key Issue – Evolving Preferences of Chinese Luxury Car Buyers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Key Issue – Opportunity Exists to Capture Brand Switching and Improve Consumer Retention
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Individual Car Ownership Status
Appendix – Car Purchasing Intentions
Appendix – Current Car Brand and Model
Appendix – Previous Car Brand and Model
Appendix – Future Car Brand and Model
Appendix – Important Factors in Choosing a Car
Appendix – Attitudes Towards Car Purchasing Process
Appendix – Attitudes by Car Brand
Appendix – Attitudes Towards Car Purchasing Process
Appendix – Target Group Analysis
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Is brand switching happening in China? If so, what are the actions that could be taken to reduce brand switching, thus improving consumer retention?
