Table of Contents
Introduction
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- Definition
- Report structure
- Methodology
- Abbreviations
Executive Summary
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- The market
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- Figure 1: China – Total volume passenger car sales, 2009-19
- Companies and brands
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- Figure 2: China – Top 10 passenger cars brand market share, by volume (%), 2012/13
- The consumer
- Target consumer groups
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- Figure 3: China – Car purchasing key target consumer groups, June 2014
- Car ownership status
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- Figure 4: Consumer car ownership status, June 2014
- Car purchasing plan
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- Figure 5: Consumer intention to buy a car, June 2014
- Car type ownership
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- Figure 6: Types of car already owned, by brand, June 2014
- Replacement cars purchased
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- Figure 7: Types of replacement cars purchased, by price range, June 2014
- Types of cars planned for purchase
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- Figure 8: Types of cars for planned purchase (versus already owned), by car body type, June 2014
- Planned purchase choice factors
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- Figure 9: Factors important to consumers in choosing which car to buy, June 2014
- Consumer habits when purchasing a car
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- Figure 10: Consumer habits when purchasing a car, June 2014
- Attitudes by car brand
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- Figure 11: Correspondence map, by car brands, June 2014
- Attitudes towards car buying process
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- Figure 12: Consumer attitudes towards the car buying process, by online versus offline information, June 2014
- Key issues
- Financing finding its place
- Brand building through service and advice
- Building brand within the online matrix
- Accentuate the experience
- What we think
Issues and Insights
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- Financing finding its place
- The facts
- The implications
- Brand building through service and advice
- The facts
- The implications
- Building brand within the online matrix
- The facts
- The implications
- Accentuate the experience
- The facts
- The implications
Trend Application
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- Collective Intelligence
- Middle Class Heroes
- Return to the Experts
Market Size and Forecast
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- Key points
- Total passenger car sales
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- Figure 13: China – Total volume passenger car sales, 2009-19
- New passenger car sales
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- Figure 14: China – Total volume new passenger car sales, 2009-19
- New passenger car sectors
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- Figure 15: China – Passenger cars market segmentation, by volume (new registrations), 2011-13
- Second-hand passenger car sales
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- Figure 16: China – Total volume second-hand passenger car sales, 2009-19
Market Share
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- Key points
- Passenger car brand shares
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- Figure 17: China – Passenger cars brand market share, by volume (%), 2011-13
Who’s Innovating?
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- New energy cars
- Rent, not buy
- Service and brand experience
- In-car intelligence
Companies and Brands
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- Luxury foreign marques
- BMW Group
- Mercedes-Benz
- Mid-range foreign marques
- General Motors
- Volkswagen Group
- Toyota
- Nissan
- Hyundai
- Domestic marques
- Great Wall
- Chery
- BYD
- Geely
The Consumer – Target Consumer Groups
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- Key points
- Key target consumer groups
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- Figure 18: China – Car purchasing key target consumer groups, June 2014
- The traditional cash buyers
- Who they are
- What they like
- Marketing approach
- The possible finance users
- Who they are
- What they like
- Marketing approach
- The professional advice seekers
- Who they are
- What they like
- Marketing approach
The Consumer – Car Ownership Status
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- Key points
- Consumer car ownership status
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- Figure 19: Consumer car ownership status, June 2014
- Car ownership generally comes with age and income
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- Figure 20: Consumer car ownership status, by gender and age, June 2014
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- Figure 21: Consumer car ownership status, by marital status and presence of children, June 2014
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- Figure 22: Consumer car ownership status, by personal monthly income group, June 2014
- Achieving car ownership doesn’t quell the urge to trade up
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- Figure 23: Consumer car ownership status, by purchasing plan in the next 12 months, June 2014
The Consumer – Car Purchasing Plan
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- Key points
- Almost two thirds of consumers planning to buy
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- Figure 24: Consumer intention to buy a car, June 2014
- Young adults are the new key potential purchasers
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- Figure 25: Consumer intention to buy a car, by gender and age, June 2014
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- Figure 26: Consumer intention to buy a car, by marital status and presence of children, June 2014
- Strong pent-up demand among lower income groups
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- Figure 27: Consumer intention to buy a car, by monthly personal income group, June 2014
- Once smitten, forever in love
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- Figure 28: Consumer intention to buy a car, by car ownership status, June 2014
The Consumer – Car Type Ownership
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- Key points
- Consumer car ownership by brand
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- Figure 29: Types of car already owned, by brand, June 2014
- Consumer car ownership by car body type
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- Figure 30: Types of car already owned, by car body type, June 2014
- Consumer car ownership by price range
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- Figure 31: Types of car already owned, by price range, June 2014
- Consumer car ownership by fuel type
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- Figure 32: Types of car already owned, by fuel type, June 2014
- Consumer car ownership by displacement
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- Figure 33: Types of car already owned, by displacement, June 2014
- Car ownership by demographics
- By brand
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- Figure 34: Types of car already owned, by brand and demographic group, June 2014
- By price range
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- Figure 35: Types of car already owned, by price range and demographic group, June 2014
- By car body type
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- Figure 36: Types of car already owned, by car body type and demographic group, June 2014
The Consumer – Replacement Cars Purchased
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- Key points
- Types of replacement cars purchased by brand
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- Figure 37: Types of replacement cars purchased, by brand, June 2014
- Types of replacement cars purchased by price range
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- Figure 38: Types of replacement cars purchased, by price range, June 2014
- Types of replacement cars purchased by car body type
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- Figure 39: Types of replacement cars purchased, by car body type, June 2014
- Types of replacement cars purchased by car fuel type
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- Figure 40: Types of replacement cars purchased, by car fuel type, June 2014
- Types of replacement cars purchased by displacement
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- Figure 41: Types of replacement cars purchased, by displacement, June 2014
The Consumer – Types of Cars Planned for Purchase
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- Key points
- Types of cars for planned purchase by brand
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- Figure 42: Types of cars for planned purchase (versus already owned), by brand, June 2014
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- Figure 43: Types of cars for planned purchase, by brand and target groups, June 2014
- Types of cars for planned purchase by price range
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- Figure 44: Types of cars for planned purchase (versus already owned), by price range, June 2014
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- Figure 45: Types of cars for planned purchase, by price range and target groups, June 2014
- Types of cars for planned purchase by car body type
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- Figure 46: Types of cars for planned purchase (versus already owned), by car body type, June 2014
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- Figure 47: Types of cars for planned purchase, by car body type and target groups, June 2014
- Types of cars for planned purchase by car fuel type
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- Figure 48: Types of cars for planned purchase (versus already owned), by car fuel type, June 2014
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- Figure 49: Types of cars for planned purchase, by fuel type and target groups, June 2014
- Types of cars for planned purchase by displacement
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- Figure 50: Types of cars for planned purchase (versus already owned), by displacement, June 2014
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- Figure 51: Types of cars for planned purchase, by displacement and target groups, June 2014
The Consumer – Planned Purchase Choice Factors
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- Key points
- Consumer car purchase choice factors
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- Figure 52: Factors important to consumers in choosing which car to buy, June 2014
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- Figure 53: Factors important to consumers in choosing which car to buy, August 2013 and June 2014
- Consumer car purchase choice factors by demographics
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- Figure 54: Factors important to consumers in choosing which car to buy, by gender and age, June 2014
- Significant PR opportunities from forthcoming child car seat regulations
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- Figure 55: Factors important to consumers in choosing which car to buy, by marital status, June 2014
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- Figure 56: Factors important to consumers in choosing which car to buy, by personal monthly income group, June 2014
The Consumer – Consumer Habits when Purchasing a Car
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- Key points
- Consumer habits when purchasing a car
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- Figure 57: Consumer habits when purchasing a car, June 2014
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- Figure 58: Consumer habits when purchasing a car, August 2013 and June 2014
- Consumer habits when purchasing a car by demographics
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- Figure 59: Consumer habits when purchasing a car, by gender and age, June 2014
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- Figure 60: Consumer habits when purchasing a car, by monthly personal income group, June 2014
The Consumer – Perceptions of Different Car Brands
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- Key points
- Brand image test
- Correspondence map methodology
- Brand image analysis
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- Figure 61: Correspondence map, by car brands, June 2014
- Consumer brand attitudes by trust and reputation
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- Figure 62: Consumer attitudes towards car brands, by trust and reputation, June 2014
- Consumer brand attitudes by technical advancement and innovation
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- Figure 63: Consumer attitudes towards car brands, by technical advancement and brand innovation, June 2014
- Consumer brand attitudes by consistently high quality and safety
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- Figure 64: Consumer attitudes towards car brands, by consistently high quality and safety, June 2014
- Consumer brand attitudes by fun driving experience, expressing user personality and being adventurous
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- Figure 65: Consumer attitudes towards car brands, by fun driving experience, expressing user personality and being adventurous, June 2014
- Consumer brand attitudes by considerate customer service
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- Figure 66: Consumer attitudes towards car brands, by considerate customer service, June 2014
- Consumer brand attitudes by offering good value for money and worth paying more for
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- Figure 67: Consumer attitudes towards car brands, by offering good value for money, June 2014
- Consumer brand attitudes by overall average score
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- Figure 68: Consumer attitudes towards car brands, by overall average score, June 2014
The Consumer – Attitudes Towards Car Buying Process
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- Key points
- Attitudes towards online versus offline information
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- Figure 69: Consumer attitudes towards the car buying process, by online versus offline information, June 2014
- Attitudes towards car finance options
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- Figure 70: Consumer attitudes towards the car buying process, by car finance options, June 2014
- Attitudes towards new energy cars
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- Figure 71: Consumer attitudes towards the car buying process, by new energy cars, June 2014
Appendix – Market Size and Forecast
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- Figure 72: China – Total volume passenger car sales, by sector, 2009-19
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Appendix – The Consumer – Car Ownership Status
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- Figure 73: Consumer car ownership status, June 2014
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- Figure 74: Most popular consumer car ownership status, by demographics, June 2014
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- Figure 75: Next most popular consumer car ownership status, by demographics, June 2014
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Appendix – The Consumer – Car Purchasing Plan
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- Figure 76: Consumer intention to buy a car, June 2014
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- Figure 77: Consumer intention to buy a car, by demographics, June 2014
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Appendix – The Consumer – Car Type Ownership
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- Figure 78: Types of car already owned, June 2014
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- Figure 79: Most popular types of car already owned – Brands, by demographics, June 2014
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- Figure 80: Next most popular types of car already owned – Brands, by demographics, June 2014
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- Figure 81: Types of car already owned – Price range, by demographics, June 2014
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- Figure 82: Types of car already owned – Body type, by demographics, June 2014
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- Figure 83: Types of car already owned – Fuel type, by demographics, June 2014
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- Figure 84: Types of car already owned – Displacement, by demographics, June 2014
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- Figure 85: Types of replacement cars purchased, June 2014
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Appendix – The Consumer – Types of Cars Planned for Purchase
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- Figure 86: Types of cars for planned purchase, June 2014
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- Figure 87: Most popular types of cars for planned purchase – Brands, by demographics, June 2014
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- Figure 88: Next most popular types of cars for planned purchase – Brands, by demographics, June 2014
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- Figure 89: Types of cars for planned purchase – Price range, by demographics, June 2014
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- Figure 90: Types of cars for planned purchase – Price range, by demographics, June 2014 (continued)
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- Figure 91: Types of cars for planned purchase – Body type, by demographics, June 2014
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- Figure 92: Types of cars for planned purchase – Fuel type, by demographics, June 2014
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- Figure 93: Types of cars for planned purchase – Displacement, by demographics, June 2014
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Appendix – The Consumer – Planned Purchase Choice Factors
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- Figure 94: Factors important to consumers in choosing which car to buy, June 2014
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- Figure 95: Most popular factors important to consumers in choosing which car to buy – Rank 1, by demographics, June 2014
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- Figure 96: Next most popular factors important to consumers in choosing which car to buy – Rank 1, by demographics, June 2014
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- Figure 97: Most popular factors important to consumers in choosing which car to buy – Rank 2, by demographics, June 2014
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- Figure 98: Next most popular factors important to consumers in choosing which car to buy – Rank 2, by demographics, June 2014
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- Figure 99: Most popular factors important to consumers in choosing which car to buy – Rank 3, by demographics, June 2014
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- Figure 100: Next most popular factors important to consumers in choosing which car to buy – Rank 3, by demographics, June 2014
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Appendix – The Consumer – Consumer Habits when Purchasing a Car
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- Figure 101: Consumer habits when purchasing a car, June 2014
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- Figure 102: Consumer habits when purchasing a car – Information channels, by demographics, June 2014
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- Figure 103: Consumer habits when purchasing a car – New energy cars, by demographics, June 2014
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- Figure 104: Consumer habits when purchasing a car – Availability, by demographics, June 2014
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- Figure 105: Consumer habits when purchasing a car – Price, by demographics, June 2014
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- Figure 106: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands – Volkswagen, June 2014
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- Figure 107: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands – Volkswagen, June 2014
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- Figure 108: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands – Audi, June 2014
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- Figure 109: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands – Audi, June 2014
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- Figure 110: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands – BMW, June 2014
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- Figure 111: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands – BMW, June 2014
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- Figure 112: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands – Mercedes-Benz, June 2014
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- Figure 113: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands – Mercedes-Benz, June 2014
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- Figure 114: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands – Toyota, June 2014
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- Figure 115: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands – Toyota, June 2014
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- Figure 116: Consumer habits when purchasing a car, by other consumer attitudes towards car brands – Toyota, June 2014
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- Figure 117: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands – Honda, June 2014
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- Figure 118: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands – Honda, June 2014
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- Figure 119: Consumer habits when purchasing a car, by other consumer attitudes towards car brands – Honda, June 2014
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- Figure 120: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands – Buick, June 2014
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- Figure 121: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands – Buick, June 2014
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- Figure 122: Consumer habits when purchasing a car, by other consumer attitudes towards car brands – Buick, June 2014
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- Figure 123: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands – Ford, June 2014
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- Figure 124: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands – Ford, June 2014
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- Figure 125: Consumer habits when purchasing a car, by other consumer attitudes towards car brands – Ford, June 2014
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- Figure 126: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands – Hyundai, June 2014
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- Figure 127: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands – Hyundai, June 2014
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- Figure 128: Consumer habits when purchasing a car, by other consumer attitudes towards car brands – Hyundai, June 2014
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- Figure 129: Consumer habits when purchasing a car, by most popular consumer attitudes towards car brands – Chery, June 2014
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- Figure 130: Consumer habits when purchasing a car, by next most popular consumer attitudes towards car brands – Chery, June 2014
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- Figure 131: Consumer habits when purchasing a car, by other consumer attitudes towards car brands – Chery, June 2014
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- Figure 132: Consumer habits when purchasing a car, by consumer attitudes towards the car buying process – Issue 1 Online versus offline, June 2014
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- Figure 133: Consumer habits when purchasing a car, by consumer attitudes towards the car buying process – Issue 2 Car finance options, June 2014
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- Figure 134: Consumer habits when purchasing a car, by consumer attitudes towards the car buying process – Issue 3 New energy cars, June 2014
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Appendix – The Consumer – Perceptions of Different Car Brands
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- Figure 135: Consumer attitudes towards car brands, June 2014
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- Figure 136: Consumer attitudes towards car brands, June 2014 (continued)
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- Figure 137: Most popular consumer attitudes towards car brands – Volkswagen, by demographics, June 2014
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- Figure 138: Next most popular consumer attitudes towards car brands – Volkswagen, by demographics, June 2014
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- Figure 139: Other consumer attitudes towards car brands – Volkswagen, by demographics, June 2014
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- Figure 140: Most popular consumer attitudes towards car brands – Audi, by demographics, June 2014
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- Figure 141: Next most popular consumer attitudes towards car brands – Audi, by demographics, June 2014
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- Figure 142: Other consumer attitudes towards car brands – Audi, by demographics, June 2014
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- Figure 143: Most popular consumer attitudes towards car brands – BMW, by demographics, June 2014
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- Figure 144: Next most popular consumer attitudes towards car brands – BMW, by demographics, June 2014
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- Figure 145: Other consumer attitudes towards car brands – BMW, by demographics, June 2014
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- Figure 146: Most popular consumer attitudes towards car brands – Mercedes-Benz, by demographics, June 2014
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- Figure 147: Next most popular consumer attitudes towards car brands – Mercedes-Benz, by demographics, June 2014
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- Figure 148: Other consumer attitudes towards car brands – Mercedes-Benz, by demographics, June 2014
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- Figure 149: Most popular consumer attitudes towards car brands – Toyota, by demographics, June 2014
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- Figure 150: Next most popular consumer attitudes towards car brands – Toyota, by demographics, June 2014
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- Figure 151: Other consumer attitudes towards car brands – Toyota, by demographics, June 2014
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- Figure 152: Most popular consumer attitudes towards car brands – Honda, by demographics, June 2014
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- Figure 153: Next most popular consumer attitudes towards car brands – Honda, by demographics, June 2014
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- Figure 154: Other consumer attitudes towards car brands – Honda, by demographics, June 2014
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- Figure 155: Most popular consumer attitudes towards car brands – Buick, by demographics, June 2014
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- Figure 156: Next most popular consumer attitudes towards car brands – Buick, by demographics, June 2014
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- Figure 157: Other consumer attitudes towards car brands – Buick, by demographics, June 2014
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- Figure 158: Most popular consumer attitudes towards car brands – Ford, by demographics, June 2014
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- Figure 159: Next most popular consumer attitudes towards car brands – Ford, by demographics, June 2014
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- Figure 160: Other consumer attitudes towards car brands – Ford, by demographics, June 2014
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- Figure 161: Most popular consumer attitudes towards car brands – Hyundai, by demographics, June 2014
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- Figure 162: Next most popular consumer attitudes towards car brands – Hyundai, by demographics, June 2014
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- Figure 163: Other consumer attitudes towards car brands – Hyundai, by demographics, June 2014
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- Figure 164: Most popular consumer attitudes towards car brands – Chery, by demographics, June 2014
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- Figure 165: Next most popular consumer attitudes towards car brands – Chery, by demographics, June 2014
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- Figure 166: Other consumer attitudes towards car brands – Chery, by demographics, June 2014
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- Figure 167: Consumer attitudes towards car brands, by consumer attitudes towards the car buying process – Issue 1 Online versus offline, June 2014
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- Figure 168: Consumer attitudes towards car brands, by consumer attitudes towards the car buying process – Issue 2 Car finance options, June 2014
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- Figure 169: Consumer attitudes towards car brands, by consumer attitudes towards the car buying process – Issue 3 New energy cars, June 2014
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Appendix – The Consumer – Attitudes Towards Car Buying Process
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- Figure 170: Consumer attitudes towards the car buying process, June 2014
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- Figure 171: Agreement with the statement ‘It is important to search for information online before deciding which car to buy’, by demographics, June 2014
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- Figure 172: Agreement with the statement ‘Peer reviews on social networks have an influence on my car choice decision’, by demographics, June 2014
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- Figure 173: Agreement with the statement ‘There is a lack of useful information online that can help me make a car purchasing decision’, by demographics, June 2014
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- Figure 174: Agreement with the statement ‘Speaking with car dealers in person before buying a car offers more help than searching for related information online’, by demographics, June 2014
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- Figure 175: Agreement with the statement ‘I would rather pay cash for a car/own it outright than use a finance option’, by demographics, June 2014
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- Figure 176: Agreement with the statement ‘There is a lack of car financing options which are suited to my needs’, by demographics, June 2014
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- Figure 177: Agreement with the statement ‘Paying for a car using car financing gives me more control over my budget’, by demographics, June 2014
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- Figure 178: Agreement with the statement ‘I have limited knowledge about car financing products’, by demographics, June 2014
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- Figure 179: Agreement with the statement ‘New energy cars don’t perform as well as a regular one’, by demographics, June 2014
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- Figure 180: Agreement with the statement ‘It’s difficult to find a new energy car suitable for my needs’, by demographics, June 2014
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- Figure 181: Agreement with the statement ‘The government should have more favourable regulations for those who are planning to buy a new energy car’, by demographics, June 2014
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Appendix – Further Analysis
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- Figure 182: Target groups, by demographics, June 2014
- Figure 183: Factors important to consumers in choosing which car to buy, by target groups, June 2014
- Figure 184: Consumer habits when purchasing a car, by target groups, June 2014
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- Figure 185: Consumer attitudes towards car brands, by target groups, June 2014
- Figure 186: Consumer attitudes towards the car buying process, by target groups, June 2014
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