“With an increase in interest for exotic and authentic cuisine, Latin, Asian, and Mediterranean concepts are entering the marketplace in abundance. This rapid growth of ethnic limited-service restaurants is due in part to the success of the fast casual assembly-line model. This operational strategy helps deliver the level of authenticity and health a customer desires through customization. It also increases transparency, which is a hot topic in the industry over ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Market
Market
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Trend Application
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Data – Overview
Consumer Data – By Segment
Consumer Data – By Gender
Consumer Data – By Generation
Consumer Data – By Income
Consumer Data – By Race
Consumer Data – By Hispanic Origin
Consumer Data – By Region
Consumer Data – By Parents
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Menu Analysis
Appendix – Additional Tables
Appendix – Market Drivers
Appendix – Trade Associations
2nd October 2014
“In the foodservice market, ethnic foods (especially those in limited service outlets) are almost always tied to being heavy or indulgent. However, as Americans move towards healthier lifestyles, restaurants are shifting offerings to meet new demands. A number of ethnic restaurants have made changes to their menus to reflect fresh ... 
3rd June 2014
“Consumers are increasingly looking for authentic items. Their interest in ethnic cuisine continues to grow as their palates become more refined and their need for variety rises. To create items with mass appeal, operators are relying on co-branding to bridge the accepted and the unknown.”
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Authenticity: What aspects affect authenticity and how important are they?
